Live session with… Amélie de la Masselière, Global Online Marketing Director, Lacoste

Driving Online and Offline Performances: The Growing Impact of Social Media

Tuesday, 22 September
11 a.m. (CEST)

Driving Online and Offline Performances: The Growing Impact of Social Media

For years, social media has mostly been used to grow brand communities and build engagement. However, today, the rapidly increasing number of features offered by social networks (Facebook, Instagram, Snapchat, TikTok, Pinterest…) and the shift in the usages drastically increased the impact of these platforms on performances online and instore.

As a major global brand, Lacoste offers a unique opportunity to examine the multi-country impact of drive-to-store and drive-to-web social strategies.

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