en

Webinar — Live Session with Neil Hoyne

Register for a special hour with Neil Hoyne, November 15 at 5pm (CET)!

Wednesday, November 15

8am PST (San Francisco) | 11am EST (New York) | 4pm GMT (London)
5pm CET (Paris) | 8pm GST (Dubai)

Neil Hoyne was a Senior Fellow of the Wharton School and is currently a member of the Board of Trustees of Purdue Global University.

We are delighted to welcome him as a recognized expert and Chief Strategist at Google. He is a recognized figure in the field of marketing attribution and customer analytics.

Real expert of the analysis of behavioral data, marketing attribution and customer analytics, he will share his insights on several key topics such as:

  • The challenge of customer acquisition
  • The concept of relevance in customer relations
  • CLV and its applications
  • The effectiveness of machine learning in feeding models
  • Analysis and customer insights, measurement and experimentation

These insights are reflected in his recent book: Converted: The Data-Driven Way to Win Customers’ Hearts.

Register