Webinar — Marketing Reboot #3: ‘Customer value: models, lifetime value and incrementality’

Wednesday, 9 September at 4 p.m. (CEST)

Customer value: models, lifetime value and incrementality
from Byron Sharp to Peter Fader

We offer you a new webinar ‘Marketing Reboot’ to refresh your academic knowledge about different ways of perceiving and measuring customer value.

Not all buyers are equal, but all contribute to the growth of brands. The challenge of measuring value is essential for brands and retailers alike.

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