10 key reasons to get started with Amazon Prime Video Ads

The arrival of advertising on Amazon Prime Video in the first quarter of 2024 marks a significant development in digital advertising. With an estimated impact of hundreds of million viewers per month in the World, this initiative places Amazon at the top of the list of streaming platforms for advertisers.

Prime Video ads will offer precise targeting, using data from the Amazon Marketplace, Twitch, and Prime Video, ensuring effective and relevant reach to target audiences. The platform will limit its advertising to around two to three minutes per hour, offering premium exposure without overloading viewers.

A key feature of Prime Video is its young, connected audience. Around 70% of consumption takes place via connected TVs, and 66% of viewers are aged between 18 and 44, indicating a young and technologically savvy audience that is different from the average traditional TV viewer.

What really sets Prime Video apart is the ability to measure the performance of advertising campaigns via Amazon Marketing Cloud (AMC). This integration will allow advertisers to measure the impact of their campaigns on Prime Video, integrating them with Amazon’s existing advertising strategies and activations.

The introduction of ads on Prime Video is about more than just serving ads. It represents a major strategic move for Amazon, combining the power of its data ecosystem with the high engagement of streaming platforms. This creates a unique opportunity for brands to meaningfully connect with a large and diverse audience, while benefiting from robust data analytics to optimise their advertising strategies.

1. Massive reach: With 9 million monthly viewers in France, Prime Video offers a substantial audience.
2. Target Audience: A majority of viewers are aged 18-44, ideal for brands targeting a young and dynamic demographic.
3. Precise Targeting: Using data from the Amazon Marketplace, Twitch, and Prime for highly targeted campaigns.
4. Consumption on Connected TV: 70% of consumption is via connected TVs, reaching a technophile audience.
5. Advertising Limit: Only 2-3 minutes of advertising per hour to maintain a quality user experience.
6. Performance Measurement: Integration with Amazon Marketing Cloud for accurate analysis of campaign impact.
7. Interactive formats: Interactive ads, including QR Code interactions, for increased engagement.
8. Content Diversity: A wide range of compelling content, from popular TV series to live sporting events.
9. Affordability: Competitive costs compared to other streaming and online advertising platforms.
10. User Engagement: The ability to actively engage users in a premium streaming environment.

In summary, Amazon Prime Video, with its imminent advertising launch, is redefining the rules of the game in the digital advertising space, offering brands a powerful mix of reach, precise targeting, and advanced analytics capabilities. This initiative has the potential to transform the way brands think about advertising in the digital space, particularly as the measurement of advertising impact becomes increasingly crucial.