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Thursday, December 9 at 5pm (CET)
Insights
- NEWS
Webinar — Incrementality & ROI: reinventing the measurement of Digital Marketing
- ARTICLE
- TECH
- WE WERE THERE
EuroPython 2021 write-up
Tech for Good at the heart of 2021's edition- NEWS
Whiskas & Numberly finalists at the AdExchanger Awards 2021
"Best Use of Data By An Agency" category-
- SUCCESS STORY
- Pierre & Vacances
How is first-party data a major challenge to effectively meet the need for brand qualification?
An innovative, engaging and personalized data acquisition campaign
- ARTICLE
Introduction to the one-armed bandit model and its use in marketing
Learn how to leverage the one-armed bandit theory, a reinforcement learning model, in different areas of marketing.- ARTICLE
Real-Time Bidding (RTB) seen through the lens of machine learning research
Machine learning researchers have been looking at the issue of Real-time bidding, find out the main ideas from their work.
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