Join our webinar with Sanofi & Instacart
Thursday, December 9 at 5pm (CET)
Webinar — Incrementality & ROI: reinventing the measurement of Digital Marketing
- WE WERE THERE
EuroPython 2021 write-upTech for Good at the heart of 2021's edition
Whiskas & Numberly finalists at the AdExchanger Awards 2021"Best Use of Data By An Agency" category
- SUCCESS STORY
- Pierre & Vacances
How is first-party data a major challenge to effectively meet the need for brand qualification?An innovative, engaging and personalized data acquisition campaign
Introduction to the one-armed bandit model and its use in marketingLearn how to leverage the one-armed bandit theory, a reinforcement learning model, in different areas of marketing.
Real-Time Bidding (RTB) seen through the lens of machine learning researchMachine learning researchers have been looking at the issue of Real-time bidding, find out the main ideas from their work.