Numberly Academy

Numberly, a key player in Data Marketing, has been working at the crossroads of the business and academic worlds since its creation. Both at the forefront of the most innovative marketing practices on the market and an aggregator of the scientific and academic ecosystem in France, the Group has developed a unique “think & do” expertise.

Numberly Academy trains you and your teams in the key issues, best practices and new opportunities of digital marketing, through pragmatic, interactive courses.

We offer you 3 distinct formats to serve your objective of increasing individual or collective skills on data-driven marketing subjects.

Our ultimate goal ? To help you progress through personalized, interactive digital marketing training tailored to your current data challenges.

Themes

Data Marketing

Digital marketing is evolving: new ways of using data are redefining how brands connect with their customers. Through our “Data Marketing” training programs, you’ll learn how to drive effective digital strategies. From the foundations of the ecosystem to the latest innovations, gain in-depth knowledge of digital value-creation levers: data collection and access, full-funnel activation, Artificial Intelligence, performance measurement, and more. Our comprehensive approach will help you gain precision and impact in all your activations.

Discover the Certificate: 20 hours of remote training to update your skills and embrace a comprehensive vision of Data Marketing.

MasterClass, Workshop & tailor-made format: We build the format tailored to your data marketing challenges and needs. Contact us

Data Collection & 1st-Party

In a landscape of major technological shifts and tightening regulations, building a robust data asset has become a key strategic priority for brands. We support you through these transformations, helping you understand different data access models and best practices, while defining an approach tailored to your specific quantitative and qualitative objectives.

Explore our certificates addressing the challenges of 1st-party data collection:

Data Marketing Certificate: 20 hours of distance learning to update your skills and gain a comprehensive overview of the ecosystem, including data collection.
CRM Reloaded Certificate: Three half-day live sessions to stay ahead of the curve and maximize the impact of your CRM actions.

MasterClass, Workshop & tailor-made format: We develop formats tailored to your challenges. Contact us

Data Collaboration & Retail Media

In a rapidly changing data environment, Retail Media and Data Collaboration are key levers for enriching and enhancing your data assets. Explore the opportunities offered by data collaboration to better target, activate and measure the impact of your marketing campaigns through strategic partnerships.

Discover the dedicated Certificate: 4 half-days of live training to understand and capitalize on the opportunities offered by Data Collaboration.

MasterClass, Workshop & tailor-made format: We build the format tailored to your challenges and needs in terms of Data Collaboration. Contact us

CRM: Customer centricity & full-funnel activation

As part of the rollout of a customer-centric marketing strategy, you’ll master omnichannel activations to boost brand awareness and loyalty, identify differentiating use cases, and explore the potential of artificial intelligence (AI) and generative artificial intelligence (Gen AI) to optimize your CRM strategy.

Discover the off-the-shelf certificates that address customer centricity and activation funnel:

Data Marketing Certificate: 20 hours of distance learning to update your skills and gain a comprehensive overview of the ecosystem, including data collection.
CRM Reloaded Certificate: 3 half-day live sessions to stay ahead of the curve and maximize the impact of your CRM actions.
IA & Gen IA Certificate: 3 half-days of live sessions dedicated to AI and Gen AI to identify possible uses in marketing (targeting, content creation, scripting).

MasterClass, Workshop & tailor-made formats: we design a tailor-made program to explore areas of innovation and optimize your CRM strategy. Contact us

IA & Gen IA

Already adopted by nearly 69% of marketers*, AI has become an essential tool in marketing, offering time savings, personalization and improved performance… Discover how to leverage these use cases to optimize your marketing strategy and take full advantage of artificial intelligence (AI) and generative artificial intelligence (Gen AI).

Discover the dedicated Certificate: 3 half-days of live sessions to understand and identify opportunities to optimize your marketing strategy using AI and Gen AI.

MasterClass, Workshop & tailor-made format: we design a program tailored to help you understand the evolution of AI and Gen AI in marketing and identify the most relevant use cases for your organization. Contact us

Conscious CRM: Sustainable marketing & accessibility

Now a priority for consumers and legislators alike, digital sobriety has become a marketing imperative. Carbon footprint measurement, eco-design and the fight against greenwashing…
Now a requirement for both users and authorities, CRM accessibility has become a strategic issue for marketers, involving inclusive design, compliance with standards, and a user-friendly experience for all…

Discover how to incorporate these best practices to rethink your customer journeys and transform accessibility and sustainability into real drivers of performance and corporate social responsibility (CSR).

Discover the chapters dedicated to sustainable marketing and accessibility in the Data Marketing Certificate: 20 hours of distance learning to update your skills and gain a comprehensive overview of the ecosystem and challenges facing today’s marketers.

MasterClass, Workshop & tailor-made format: we design programs tailored to help you understand the best practices of accessible CRM and/or identify practices that limit the environmental impact of your marketing activities. Contact us

Discover our different training formats:

Our certificates

Our tailor-made programs

Formats explained by Annia:

Live certificates
created and led by our business experts, available in single-company or multi-company formats on current Digital Marketing issues.

Discover the certificates

Tailor-made training courses
according to your needs and upskilling objectives. Live sessions, workshops, video learning, written content: we create personalized, hybrid courses for you.

Build your own customized program

Long-term e-learning programs
to support you in a digital transformation plan that can be shared throughout your organization by means of videos and interactive exercises.

Reach us to know more