AI & Gen AI Masterclass

As Gen AI moves from the experimental phase to industrial integration, companies face a twofold challenge: moving beyond the hype to generate measurable ROI, while navigating an increasingly strict regulatory framework (particularly with the implementation of the European AI Act). In this rapidly evolving landscape, building expertise is essential to transforming AI into a driver of operational efficiency without compromising data security or compliance.

3 hours to take a step back: master the fundamentals, identify high-value-added applications, and pinpoint areas requiring attention.

The goal: to move from a theoretical perspective to a clear, actionable understanding of how AI can benefit your marketing strategy.

This short, interactive format will allow you, alongside our experts, to:

Decoding the evolution of AI trends and their practical applications in marketing
Understanding their uses and limitations
Identifying ways to maximize the adoption and integration of AI within CRM teams

The essentials

FORMAT

Online or in person

TIME

3 hours for the masterclass and 3 hours for the workshop (optional)

PRICE

€6,250 (excluding tax) for the masterclass (optional workshop)

SESSION

On-demand: up to 15 participants

Detailed Masterclass Content

Price: Masterclass only: 6,250€

1.Background and definitions:

Learn about the concept of AI, its origins and evolution, and its impact on brands

2.Technologies and applications:

Understanding the different types of AI (generative, predictive, etc.) and their key principles

3.AI in marketing:

Explore the key questions that AI can help answer and specific use cases (targeting, content, context, etc.)

To go further: Workshop to identify relevant and actionable use cases

Objective: Based on your business context and technology stack, identify the most relevant use cases that can be implemented in the short term to inform your CRM strategy
Price: in addition to the masterclass, starting at €5,000

Identifying pain points and developing use cases

Prioritizing solutions

Exploring initial potential solutions (which may incorporate AI)

Development of a preliminary roadmap

Who is this training course intended for ?

Are you curious about artificial intelligence?

Would you like to better understand what this term encompasses and the various models associated with it?

Are you looking to better identify potential applications of these technologies for your company?

Do you have questions about the limitations and risks of these solutions?

This training course is designed for you.

Prerequisites for registration (inter- and intra-company formats): None

Learn more

The 3 key takeaways from this training

Take a step back and master the fundamentals,the uses and limitations of AI

Align teams and foster a sense of ownership

Identify use cases for AI in marketing initiatives that can be implemented in the short and medium term, tailored to your business needs and your organization