At a time when clean rooms are becoming the norm, global alliances are multiplying (such as Walmart and YouTube), and agent-based AI is driving synergy, data collaboration has become essential. In the face of these changes, brands are building up their expertise and now demand complete neutrality from their partners.
NUMBERLY ACADEMY
Data Collaboration Masterclass
Optimize your marketing through Data Collaboration: unlock collective intelligence to co-create shared value
3 hours to lay a solid foundation: understand the fundamentals of data collaboration, analyze the most effective practices, and identify the essential technological tools.
The goal : to master the fundamentals of data collaboration in order to turn data partnerships into drivers of collective growth.
This short, interactive format will allow you to:
- Decode the Data Collaboration ecosystem and understand current technological contexts
- Explore the types of data available and how cleanrooms work to enable secure data sharing
- Master practical applications through specific use cases: from generating insights to onsite activation, audience expansion, and performance measurement
- Consider how to optimally integrate these solutions into your organization
The essentials
FORMAT
Online or in person
TIME
3 hours for the masterclass
PRICE
Starting at €6,250 (excluding tax) for the masterclass
SESSION
On-demand: up to 15 participants
Detailed masterclass content
Price: Masterclass only 6,250€
1.Discover and understand Data Collaboration
Background and overview of the ecosystem
Background and overview of the ecosystem
2.Data & technology
Introduction to cleanrooms and types of available data
Introduction to cleanrooms and types of available data
3.Use Cases
Insights (Analytics), on-site activation, audience expansion, performance measurement
Insights (Analytics), on-site activation, audience expansion, performance measurement
Are you curious about data collaboration and retail media?
Would you like to better understand what these terms mean and make sense of the current data-sharing ecosystem?
Are you looking to better identify potential use cases (insights, activation, measurement) for these strategies within your company?
Do you have questions about available technologies, such as cleanrooms, and the different types of data that can be leveraged?
This training course is designed for you.
Prerequisites for registration (inter- and intra-company formats): None
The 3 key takeaways from this training
Understanding the basics of Retail Media and Data Collaboration
Explore the various use cases and identify the strategic, technical, and organizational challenges of Data Collaboration
Align teams around a shared culture of data collaboration to drive adoption
The pedagogical approach of this format
Flexible
A format tailored to your needs
Remotely or in person (at your location or at Numberly)
Rhythmic
A short program divided into chapters
Limited number of participants and a Q&A session to ensure personalized interaction and rapid learning
Content
A presentation stand, a recap of the content-focused workshop to take things further