Spotlight on the intense pink wave of the moment: the Barbie movie topped the global box office this summer. From collaborations with a wide range of brands, to site-specific installations and original merchandising, the Barbie doll has even found its way into our Spotify playlists!
Our webinar gave us the opportunity to analyze THE marketing & cinematic success of the year with:
- Grégory Schuber, Senior VP Marketing Communications & Franchises at Warner Bros. Discovery.
- Marion Pistoresi, Marketing Director – Cinema at Warner Bros. Entertainment.
- Besma Baghdadli, Head of Licensing at Mattel France.
This webinar offered us the keys to understanding the media impact of a film that has succeeded in (re)conquering a very large audience worldwide, and its business impacts in all their forms. This interview will be an opportunity to examine the marketing strategy behind the launch of the movie which, more than ever, plays on stereotypes, reviving a cultural object that has been emblematic of Mattel for over 60 years: the Barbie doll.
