Brian O’Kelley is one of the most influential players in Ad Tech industry and often considered one of the inventors of programmatic.
After the sale of Right Media (an exchange platform for ad networks) to Yahoo, Brian O’Kelley co-founded AppNexus, a company specialized in programmatic advertising and real-time bidding.
Today, Brian O’Kelley is the founder of Scope3, which aims to help Ad Tech players monitor and reduce their carbon emissions.
We were lucky enough to have him for an exclusive interview on the challenges of Sustainability in Digital Media.
Watch the full interview here: