CLIENT SUCCESS STORY
Benchmark identity solutions and support definition of new value proposition from Telco in the programmatic space
Our work for a leading international Telco player
Trigger
- The announcement of 3rd party cookies disappearance reinforced the need for alternative deterministic ID solutions creating opportunities for Telco players.
- European institutions are looking for safe, sovereign alternatives to Gafam proeminence.
- Programmatic value chain in key european markets amounts to over € 6 Bio, on mobile / display perimeters alone.
Action
INSPIRING VISION
Current concentration of Telco players and major advertisers across Europe makes it possible to envision a European based approach to identity management for more relevant, more profitable targeting in the programmatic ecosystem.
Current concentration of Telco players and major advertisers across Europe makes it possible to envision a European based approach to identity management for more relevant, more profitable targeting in the programmatic ecosystem.
PRIORITIES AND ROADMAP
How to deliver an accurate, safe, EU backed solution with strongest market coverage for more efficient targeting in programmatic mobile ecosystems?
How to accelerate with seamless publisher and DSP integration to maximize fast mover advantage? A number of tech companies have live solutions as of Q2 2021.
How to deliver an accurate, safe, EU backed solution with strongest market coverage for more efficient targeting in programmatic mobile ecosystems?
How to accelerate with seamless publisher and DSP integration to maximize fast mover advantage? A number of tech companies have live solutions as of Q2 2021.
SOLUTION VALUATION & BUSINESS MODELING
Actors go for aggressive prices: what pricing model can generate both market attractiveness and strong value generation for Telco?
TV, Mobile, Desktop capabilities will be key to cover full business potential.
Actors go for aggressive prices: what pricing model can generate both market attractiveness and strong value generation for Telco?
TV, Mobile, Desktop capabilities will be key to cover full business potential.
Deliverable
- Documentation deep dive into each player’s key USPs to enable differentiation.
- Go live provided by Top management based on market assessment, tech assessment, and business case forecasts across countries (€ +110 – 150 Mio).
- Validation of program by EU commission and regulators.
- Creation of JV across four major telcos and launch of business.
