CLIENT SUCCESS STORY
Co-building the Vision for an Innovative & Engaged Loyalty Platform
Our work for a Major Retailer for Home Improvement & Gardening Equipment
Trigger
- Home-improvement retailer group with a strong foothold in Europe and amongst the largest DIY market players in the world.
- A renewed ambition to help everyone live in a positive home had them envisioning the creation of a loyalty platform to better serve their customers, creating a common rewarding program between all their brands.
- Request to help build the loyalty mechanisms in a multi-brand environment with a “driving sustainability” lens.
Action
SHORT AUDIT
Understanding the context, needs and objectives of the future platform as well as onboarding of all stakeholders.
Understanding the context, needs and objectives of the future platform as well as onboarding of all stakeholders.
ANIMATION OF 2 HALF-DAY WORKSHOPS
Loyalty programs and their mechanisms in a multi-brand environment with a “driving sustainability” lens. The workshops were held remotely and the agenda was divided in 3 parts: challenging the stakes of the program & benchmarking innovative loyalty mechanisms, leveraging data and 2nd party data partnerships via Clean Rooms, and summary for top management.
Sharing session of best-in-class practices in consumer loyalty with CSR stakes and presentation of use cases around loyalty programs fed by data collaboration (leveraging 1st and 2nd party data).
Loyalty programs and their mechanisms in a multi-brand environment with a “driving sustainability” lens. The workshops were held remotely and the agenda was divided in 3 parts: challenging the stakes of the program & benchmarking innovative loyalty mechanisms, leveraging data and 2nd party data partnerships via Clean Rooms, and summary for top management.
Sharing session of best-in-class practices in consumer loyalty with CSR stakes and presentation of use cases around loyalty programs fed by data collaboration (leveraging 1st and 2nd party data).
RESTITUTION
Restitution of the workshops and senior executive presentation summarizing the stakes, mechanics, and our recommendations for successful deployment.
Restitution of the workshops and senior executive presentation summarizing the stakes, mechanics, and our recommendations for successful deployment.
Deliverable
- Design of a “BIG IDEA” and frame of the program co-designed by the teams and Numberly during the workshops.
- Educational and inspiring presentation for group top management on Clean Rooms enabled opportunities.
