CLIENT SUCCESS STORY
Delivering Synergies from Optimized Agile Organizational & Governance Model
Our work for a leading biotechnology actor
Trigger
- Specialized in “in vitro diagnostic”, this multinational company operates in 44 countries and provides product & solutions to more than 160 countries. As digital transformation is the company’s priority in 2022, they wish to strengthen their market position by revitalizing their business model. The need to create synergy between digital marketing and sales team has never been so prominent. By moving towards an omnichannel and customer centric approach, the company’s top management aims to achieve operational excellence where all initiatives are measured and orchestrated across departments, regions and entities.
Action
AUDIT OF THE DIGITAL MARKETING ORGANIZATION
Understanding the current status and organization mapping across global, regional and local subsidiaries. Over 70 interviews conducted to identify pain points.
Understanding the current status and organization mapping across global, regional and local subsidiaries. Over 70 interviews conducted to identify pain points.
GAP ANALYSIS & ORGANIZATIONAL BENCHMARKING
Questionnaire created and distributed within the organization (1500+ employee targeted) to evaluate digital maturity level and collect insights + challenge unaligned views across the organization.
Best practices and use cases in terms of organizational & governance model were consolidated to help them benchmark themselves.
Questionnaire created and distributed within the organization (1500+ employee targeted) to evaluate digital maturity level and collect insights + challenge unaligned views across the organization.
Best practices and use cases in terms of organizational & governance model were consolidated to help them benchmark themselves.
VISION DEFINITION
Alignment workshop to articulate the vision and functioning of digital marketing.
Co-creation workshops joined by regional and local representatives (+30 employees) to brainstorm the best solutions for the key challenges identified from Project Phase 2.
Proposing recommendations on the target organizational & governance models.
Defining the RACI matrix to optimize the current process and clarify decision making.
Identifying missing resources and skills.
Alignment workshop to articulate the vision and functioning of digital marketing.
Co-creation workshops joined by regional and local representatives (+30 employees) to brainstorm the best solutions for the key challenges identified from Project Phase 2.
Proposing recommendations on the target organizational & governance models.
Defining the RACI matrix to optimize the current process and clarify decision making.
Identifying missing resources and skills.
OMNICHANNEL STRATEGY ROADMAP & NEXT STEP
Developing an execution oriented roadmap reflecting all the needs and optimizations identified, taking into accounts priorities both for short and long term.
Facilitating them to implement all the initiatives, upskilling program and measure concrete business impact of this transformation.
Developing an execution oriented roadmap reflecting all the needs and optimizations identified, taking into accounts priorities both for short and long term.
Facilitating them to implement all the initiatives, upskilling program and measure concrete business impact of this transformation.
Deliverable
- Renewed organization aligned and synchronized with digital ambitions.
- Adoption by the different teams and business units involved in the digital marketing organization and governance.
- Major mindset change: An 8-month project that facilitated collaboration across teams.
