CLIENT SUCCESS STORY
Digital strategy and ROI over 3 years
Our work for Beneteau
Trigger
- Groupe Beneteau is a worldwide market leader for sailing and motor boats with a strong footprint heterogeneity across geographies.
- A portfolio of different brands that aims to align all parties on digital vision and prioritization, including campaigns, lead gen, technical stack and data ecosystems.
- Intensified competitive pressure on digital front, with new players offering immersive experiences and efficient lead generation to dealers.
- Clear ambitions for making progress on digital marketing, from branding to lead generation.
Action
INSPIRING VISION
Providing the Beneteau group with an inspiring digital vision and framework that will lead the entire organization to a successful transformation.
Providing the Beneteau group with an inspiring digital vision and framework that will lead the entire organization to a successful transformation.
PRIORITIES AND ROADMAP
Developing a comprehensive recommendation/roadmap for Beneteau Group across marketing, eCommerce, and lead generation.
Facilitating the delivery of key "winnable battles"/successes including volume of CRM database turbo charge.
Developing a comprehensive recommendation/roadmap for Beneteau Group across marketing, eCommerce, and lead generation.
Facilitating the delivery of key "winnable battles"/successes including volume of CRM database turbo charge.
CRM SUPPORT
Building CRM strategy and lifecycles.
Implementing the lifecycles in SFMC.
Campaigns Activation.
Building CRM strategy and lifecycles.
Implementing the lifecycles in SFMC.
Campaigns Activation.
Deliverable
- Digital strategy. Operational roadmap. Budgets validated by management team.
Impact
8
brands aligned under the same digital strategy & group roadmap.
+55
%
prospect data (qualification, appetence, preferences) & contact opt-ins in the US.
4
brands fully integrated and deployed in SFMC customer journeys over six months.
