Discover the prizes won by Numberly at the Grand Prix de la Data!

The IKKS brand approached Numberly with the aim of optimizing the performance of its CRM program by adapting the targeting of its email campaigns. To do so, Numberly provided its AI Target Optimizer tool, which aims to identify the most appealing target for a specific product, in order to meet the following objectives:

• Improve the relevance of email campaigns through targeting
• Increase the conversion rate of campaigns focused on a single product
• Find new targets interested in the products

The results were excellent:

• The volume of targets was divided by 3 for the same volume of conversion, giving a campaign conversion rate of over 200%.
• 40,000 new and highly attractive contacts were targeted

 

You can discover the success story here.

We would like to thank IKKS for their confidence in this project.

 

In the context of an incoming cookieless environment, La Banque Postale Consumer Finance (LBP CF) was faced with the challenge of targeting and optimizing its advertising campaigns while avoiding the use of third-party cookies.
This is why LBP CF turned to Numberly for its cookieless algorithm applied to creative optimisation, named Smart Creative. Leveraging reinforcement learning, this system uses contextual information and consumer clicks to optimize the banners displayed, with a continuous improvement in performance.

The Smart Creative algorithm developed by Numberly has produced significant results, with a 22% performance increment on the post-click visit rate compared with a random selection.

 

You can discover the success story here.

We would like to thank La Banque Postale Consumer Finance for their confidence in this project.