On December 23, 2018, The Programmatic Society invited Edwyn Gielen, Media Trading Manager at Numberly, to share his experience with programmatic purchasing strategies. The wide array of variables available to media traders in today’s ecosystem allow them to create a very large number of factor combinations. This opens up huge opportunities for progress, as new ways of associating marketing and technology are constantly emerging.
As technology progresses, the human factor is always as important to put together smart and sensible orchestration strategies. Edwyn had a lot to say about that! Watch below.