Neil Hoyne was a Senior Fellow of the Wharton School and is currently a member of the Board of Trustees of Purdue Global University.
Real expert of the analysis of behavioral data, marketing attribution and customer analytics, he will share his insights, reflected in his recent book: Converted: The Data-Driven Way to Win Customers’ Hearts:
- The challenge of customer acquisition
- The concept of relevance in customer relations
- CLV and its applications
- The effectiveness of machine learning in feeding models
- Analysis and customer insights, measurement and experimentation
We are delighted to welcome him as a recognized expert and Chief Strategist at Google. He is a recognized figure in the field of marketing attribution and customer analytics.
