NUMBERLY MARTECH PLATFORM

Datalively

The Customer Data Platform (CDP) module that allows you leverage 1st party data with a people-based vision.

Overview of all the collected data inside the Customer Data Platform. Access to relevant KPIs to give a full transparency: volume, data source, match rates and customer insights

Easy management of segments created. Distribute, pause and monitor to optimise your activations in-flight

Global omnichannel vision of campaigns performance and KPIs on the whole funnel of conversion

Features

Segment creation & management

Creation of segments of cookies, email or client ID

Real-time simulation of segment’s volume

Monitoring and storage of daily volume per segment

Volume distribution per device

Connection and distribution to all activation platforms (Xandr (ex. Appnexus), Google DV360, Facebook, Mediamath, TheTradeDesk, Adobe Campaign, Salesforce Marketing Cloud…)

Segment’s personalisation management

Campaign performance

Daily performance monitoring of omnichannel campaigns

Performance details per channel of activation

Several attribution models

Volume distribution per device

Results export on .csv file

CDP management

Global vision of data available in the Customer Data Platform with customer insights

Monitoring of tag calls per data source

Monitoring of volume of cookies collected per site

Monitoring of in and out data flows

Shall we