Welcome to our webinar: Masterclass with Peter Fader.
Peter Fader is a professor from The Wharton Business School of the University of Pennsylvania. He is an expert in the analysis of behavioural data to understand and forecast customer purchasing behaviours.
Peter Fader tells us about exciting topics such as:
How to measure customer value? How to positively impact customer revenue? How to link marketing actions to revenue outcomes? How to predict Customer Lifetime Value?
