From browsers (which offer multiple options towards third-party cookies), and tracking regulations varying between countries, it’s easy to get lost in today’s highly-fragmented digital ecosystem. The question is no longer cookies or not cookies but really how to navigate the complexity and address the burning question of measurement in a post- cookie environment.
In this webinar, we’ll explore the key topics to navigate this complex environment, such as :
- The different tracking solutions available on their market and their respective benefits and limitations
- The legal obligations brands have to abide by
- The best methods and experiments for accurate measurement and reconciliation
- Market-specific recommendations