Interview with David Leblanc, Global Brand President, Takami, L’Oréal

Takami, the skincare phenomenon straight from Tokyo

Takami, founded 20 years ago by Dr. Ti in the heart of Tokyo, has grown into Asia’s leading clinic-born skincare brand, famed for its innovative science and the iconic Skin Peel serum that millions trust for a clear, radiant skin.
Explore amazing topics with David Leblanc, Global Brand President of Takami, L’Oréal, as he reveals the secrets behind the brand’s quiet luxury, clinical innovation, and global success.

Dive into the key reasons behind Takami’s remarkable success:

  • Customer Journey: Starts with an affordable trial kit that smoothly converts to a personalized monthly subscription tailored to each individual’s skin needs.
  • Deep Engagement: 24/7 access to expert skin coaches who provide tailored advice to nurture loyal, successful skincare routines.
  • Clinical Proof: Proven through long-term studies, consistent use of Takami’s products brings incremental and lasting skin improvements.
  • Luxury with Accessibility: Combines premium service and product quality with pricing that is accessible to a wide range of skincare enthusiasts.
  • Global Expansion: While rooted in Japan, Takami is expanding internationally, blending direct-to-consumer innovation with luxurious physical boutiques.
  • AI Innovation: Introduces Skin Truth, a cutting-edge AI diagnostic tool that empowers consumers to assess and track their skin’s health easily.

More than skincare, Takami embodies discipline, personalization, and empowerment, fostering a quiet luxury that celebrates incremental skin perfection.