We’re delighted to have been named finalists at the AdExchanger Awards in the “Best Use of Data By An Agency” category for our digital campaign optimization case with Philips Hue.
Amazon’s new Clean Room, Amazon Marketing Cloud, has enabled our teams of data scientists and traders to develop a suite of customized studies. These enable us to better understand the results and impact of different campaigns, with the aim of defining actionable insights for our customer Philips Hue.
The results of these studies were used to leverage Amazon Marketing Cloud data to highlight the best conversion paths and optimize Philips Hue’s digital campaigns.
If you’d like to find out more, you can find the full case study here.
We would like to thank the Philips Hue teams for their trust.
