Smart Targeting
Target high-value individuals thanks to algorithms such as Hawkes Propensity Scoring and NLP-based qualification
Personalization & Algorithms
Leverage the most advanced research on machine learning algorithms to drive results and insights
A data science team dedicated to turning skills into actionable solutions
Our datascience team develops within our agency proprietary machine learning algorithms which we implement in our trading campaigns to improve targeting and maximize the impact of your campaigns, thus optimizing your efficiency and your learning curve.
CLV Maximization
Prevent churn and measure engagement to maximize cross-sell and repurchase
Trading Optimization
Optimize trading campaigns by predicting uplifts, implementing automatic bids and detecting ad fraud more accurately
Identity Resolution
Leverage our people-based targeting approach thanks to our advanced identity-resolution and clustering algorithms
The added value of our agency
Independent and agnostic approach
We work with a large number of platforms and are very well connected with the actors in the digital ecosystem
Commitment to transparency and brand safety
Our proprietary tracking and optimization solution allows you to follow the campaign performances in real time
Strong expertise in data marketing
Our algorithms rely not only on our data science skills but also on our strong expertise in CRM and digital marketing
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