“In the Footsteps of Our History”: An immersive digital experience that brings the world of Bollinger to life

The context

Bollinger, a name synonymous with excellence and heritage since 1829, sought to create an innovative digital experience to showcase its unique expertise and strengthen its connection with fine wine enthusiasts.

The objective?

Highlighting the history and identity of the House through an immersive experience;
Recruiting new members for the “1829” relationship program;
Collecting qualified leads on an international scale;
Engaging both seasoned connoisseurs and fine wine amateurs.

In this context, Bollinger and Numberly developed “In the Footsteps of Our History”, an interactive and gamified experience that plunges users into the heart of five of the House’s most iconic locations.

The solution

To meet these ambitions, Numberly designed an immersive digital platform blending storytelling, gamification, and Artificial Intelligence to offer a truly unique experience.

This activation is built on three key pillars:

A gamified five-step journey

Each iconic Bollinger location reveals a riddle to solve, allowing participants to discover the brand’s core pillars:

Clos des Chaudes-Terres – The Maison’s vineyard
Côte aux Enfants – Pinot Noir
The Cooperage – Vinification in oak casks
The Cellars – Reserve magnums
The Historic House – The legacy of time

An attractive incentive

Users who completed the experience had the chance to win a private tour of the Bollinger cellars and a night at the prestigious Royal Champagne Hotel & Spa.

Bespoke AI and design approach

Cinematic visuals and animations optimized by AI for total immersion.
Art direction and editorial tone faithful to the Maison’s universe.
Immersive sound design crafted to enrich the user experience.

The results

Through this innovative digital campaign, Bollinger successfully reinforced its image of excellence and boldness, while expanding its customer engagement program and building an international community of fine wine enthusiasts.

This campaign won the Bronze Award at the BtoC Marketing Trophies in the “Acquisition” category.