We generate value and growth for our clients by turning their digital marketing expenses into impactful and profitable data-driven investments.
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Leverage on synergies between linear TV and streaming platforms
The media ecosystem is evolving, and users’ viewing habits are changing. Audiences are progressively migrating from linear TV to streaming platforms.
Faced with this fragmentation, Sofinco has to address a major challenge: how to effectively capture the attention of its customers spread across these different channels?
To address this challenge, Numberly developed a multi-platform advertising strategy based on the linear TV ad.
Marketing objectives:
Media objectives :
The strategy relied on the activation of Sofinco’s 1st-party data for more precise and personalized targeting. Three distinct data onboarding operations were implemented on 3 streaming platforms: Netflix, Amazon Prime, YouTube.
These platforms offer access to a multi-screen broadcast (TV, mobile and desktop).
These onboardings identified common customers to Sofinco, Netflix, Prime and YouTube, enabling the TV ad to be broadcast in a targeted and relevant way.
Leveraging the complementarity of the different channels has enabled us to meet our objectives by:
71.3 %
overall average completion rate on the 3 platforms
0.043 €
average cost per video completed on all 3 platforms
