In the highly competitive smart lighting market, Philips Hue has the challenge of standing out and ranking among the top organic search results on Amazon. Amazon’s algorithm relies on a number of factors, such as the quality of product listings and user behaviour, which makes it difficult to gradually adapt product sheets.
To meet this challenge, Philips Hue and Numberly have defined 3 objectives:
- Optimise product sheets to better match user expectations and Amazon algorithm criteria
- Exploit user feedback to adapt content
- Increase the click-through rate and thus improve organic ranking.
