As a non-endemic advertiser, Club Med is at the forefront of the “Commerce Media” revolution. In that matter, Club Med wanted to test an alternative media ecosystem and tap into new data sources to refine and scale their acquisition strategy. Their goal was to leverage Amazon’s retail data, advanced AdTech infrastructure, and AI capabilities to reach new premium audiences, reposition the brand as a luxury travel pioneer, and boost both website traffic and direct sales.
Club Med was looking for a trusted partner to build their global Amazon DSP setup, giving them the exact tools and autonomy needed to manage their own media.
Stepping in as the core AdTech activation partner and official DSP reseller, Numberly “opened the portal” to the Amazon ecosystem and provided the robust technical foundation required for Club Med to succeed.
- We first created and configured Club Med’s global proprietary Amazon DSP seat, centralizing their media buying and unlocking direct access to top-tier Streaming TV platforms including Prime Video, Disney+, HBO Max, TF1+, and Canal+.
- To ensure smooth adoption, we empowered Club Med’s teams through dedicated upskilling sessions, teaching them how to navigate the AdTech, optimize media, and leverage Amazon’s AI tools like Performance+.
- Beyond media activation, we built an advanced data architecture to support their growth. We led hands-on workshops for Amazon Marketing Cloud (AMC) so the brand could securely import its 1st-party data, unlocking deep audience insights and advanced measurement.
- Finally, we implemented the global Conversion API to accurately track website events, allowing Club Med to clearly tie media exposure back to actual bookings and strengthen their overall performance strategy.
