We are really proud to have been named to be a finalist at the AdExchanger Awards in the category “Best Use of Data By An Agency” for data collaboration’s use case with Whiskas.
During 6 weeks, Whiskas ran an awareness campaign displaying 3 videos on 5 different audiences thanks to 1st and 3rd party data. Numberly could measure the campaign’s performances and calculate its ROI with the analysis of data from a clean room’s retailer.
We discussed this case in a recent webinar:
