For this special webinar, we have the pleasure to welcome Lucy Woods (CRM & Omnichannel Innovation Manager at L’Oréal UK&I), Najoua Ben Jemaa (E-commerce & Client Vision Director at OUIGO) & Charles Giannesini (Head Of Customer Strategy & Activation at Carrefour). They share their experience of omnichannel, solutions for increasing reach and levels of personalisation, as well as measuring campaign effectiveness. Furthermore, they look at how to leverage marketing automation tools to contribute to strong and effective CRM activations that will impact your Customer Lifetime Value.