We are very pleased to host John A. Deighton, Professor Emeritus of Marketing at Harvard Business School, for an exceptional webinar that will be broadcast live from our London offices. John Deighton is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing.
During the webinar, he will walk us through the main changes that the internet has brought to the field of advertising:
- What was the impact of big data?
- How are digital tools reshaping the industry?
- How has the cookie accompanied the adtech revolution and what can we expect for the future?