Incrementality & ROI: reinventing the measurement of Digital Marketing

With Sanofi, Instacart & Hill's Pet Nutrition
Discover the replay of our webinar!

In a context marked by the upcoming end of third-party cookies, the rise of retailer data and the acceleration of programmatic TV, attribution models are being challenged. Reinventing measurement is becoming a priority. Will digital marketing tomorrow live up to its initial promise of measuring ROI?

We are glad to welcome inspiring speakers who will share their vision of measurement and their insights: Amel Lageat, VP, Global Head of Consumer Experience and Analytics at Sanofi, Simon Cox, Global Analytics Lead Sanofi Consumer Health Care, Vadim Tsemekhman, Director of Product, Ads, at Instacart and Joe Keating, Analytics and Consumer Insights Leader at Hill’s Pet Nutrition.


If you liked the replay, you’ll love the live version!

Would you like to stay informed of our news and next webinars?