LOUIS XIII Cognac, Groupe SEB and Numberly won 2 prizes at The Drum Awards Digital Advertising 2022

Programmatic TV for Groupe SEB and LOUIS XIII Mysteries Experience


The Drum Awards for Digital Advertising highlights the very best of digital media and the technology that sits behind the world’s most effective campaigns.

As the live presentation of the awards was in London, our British team attended it on behalf of Numberly.

This year we were honored to receive an award in two great categories:

  • Best buy side innovation for our first TV Programmatic Campaign with Groupe SEB
  • Most effective use of Brand Content for the LOUIS XIII Mysteries experience

Best buy Side innovation Category
Programmatic TV with Groupe SEB

This programmatic TV campaign allowed us to increase awareness of the Companion product and to optimize TV media investments. Indeed, this system allowed us to pay only for the impressions of the advertising film made on the predefined targets.

Programmatic TV appears to be a purchasing method that combines 3 key elements : the finesse of digital targeting, the simplicity of programmatic buying and the power of reach provided by linear television.

The media buying costs of this campaign via programmatic TV are drastically reduced compared to activation via a traditional linear TV buying method.

Most effective use of Brand Content
LOUIS XIII Mysteries Experience

Numberly and Rémy Cointreau's LOUIS XIII Cognac were awarded as the Winner of the category for the LOUIS XIII Mysteries experience, an enigmatic and immersive game device for a unique digital experience.

This campaign took the form of an innovative game platform, a first for the brand to offer a unique digital experience, reserved for the US market to qualify the base and recruit new customers.Users discovered a unique and enigmatic visual setting through the integration of 3D and 360° elements.

Players could solve 13 enigmas by finding codes on the platform, the LOUIS XIII Cognac website, emails or social networks. A true cross-channel strategy.


The LOUIS XIII Mysteries digital experience was a great success in the US market and exceeded expectations by generating a long exposure to the brand as users stayed on the experience for an average of 19 minutes.


We are very thankful to have been recognized and chosen for these awards. You can discover the full ceremony of The Drum Digital Advertising Live Show Awards here!