To address the pressing questions of adapting marketing strategies in a post-cookie world, we were honored to welcome John Deighton, Professor Emeritus at Harvard Business School, to our webinar “Measuring in a Post-Cookie World.” With his deep expertise in marketing and data privacy, Professor Deighton addressed Google’s decision, and shared strategic recommendations for stakeholders as they navigate this transformative moment.
Navigating the Post-Cookie Era: Insights from John Deighton
Discover John Deighton's intervention during our webinar "Measuring in a post-cookie world"!
Watch on to unpack the following questions:
- What’s your analysis of the past four years in light of your 2020 IAB report on the socioeconomic impacts of the possible deprecation of third-party cookies?
- Why have third-party cookies been so important in the development of the Internet?
- Could you share more about the conclusions drawn in your 2020 report?
- What are your thoughts on Google’s decision to deprecate third-party cookies?
- Are you working on an updated version of your report?
- What recommendations would you give to brands, advertisers, and AdTech players in response to this announcement?