Numberly and Lacoste awarded at the DMA Awards

The DMA Awards choses the best marketing campaigns for 34 categories. On December 4, 2018, our partnership with Lacoste was amongst the winners for the “Best data strategy” category.

The objective was to cover the entire customer journey (from awareness to engagement, from conversion to cross-sell). Inactive users (who have not made an online or offline purchase in the last 12 months) have been particularly targeted. The core of the campaign is based on the creation of personalized content based on each visitor’s interests. By subscribing to a newsletter, customers were able to receive personalized emails according to their interests. Our expertise in machine learning allows us to reach a fine granularity in terms of personalization to the individual.

This omnichannel strategy has paid off with a click rate 14% above target and an opt-in rate of 70%, which has proven to be very effective in generating traffic through campaign personalization and acquiring new leads while reducing the acquisition cost by 7.

We are proud to be able to continue our partnership with Lacoste to keep innovating in order to offer our clients customized strategies that meet their needs.