Discover Datalively, the new version of CDP
The Customer Data Platform allows you to collect all of your first party data: navigation behaviors on your website or mobile applications, reactions to your marketing campaigns, customer flows and data partnerships.
It becomes possible to segment your audience and to optimize your marketing actions across all channels so that you can:
- Build your data assets: collect 1st party data on your website, and track emails and media using the CDP tag
- Implement an omnichannel approach and centralize the management of all marketing levers
- Create a people-based vision and measure the real incrementality generated by campaigns
- Personalize marketing actions to relevant segments of your audience