Our media traders, data scientists and marketing experts are happy to have been given the opportunity to collaborate with Moulinex on this fascinating and challenging campaign. Our shared success shows the importance of combining data from various sources to build precise and efficient targets.
The goal of the campaign is to boost the performance of the Moulinex flagship product by covering the entire conversion funnel, from attention to conversion. The campaign relies on the perfect orchestration of contents and targeting strategies. This was made possible by combining different types of data : contextual, affinity data, and the data owned by Moulinex through their DMP, operated by Numberly.
The global ROI of the campaign is 2,6 times higher than the ROI of traditional TV campaigns according to an Ekimetrics study. Youtube has proven particularly efficient in boosting awareness and sales.