I-COM Data Creativity Awards acknowledge the most creative initiatives and companies in achieving business value and competitive advantage for their clients by leveraging value from data, and we are honoured to have been rewarded at the I-COM Summit Experience 2020.
Numberly Awarded General Category Winner
Numberly has been awarded General Category Winner for orchestrating an omnichannel digital campaign with Danone, which enabled Precision Marketing through a Brand/Retailer Data Partnership. This was coordinated in close collaboration with our partner LiveRamp, who acted alongside Numberly as a trusted third party between the brand, Danone, and the retailer. Thanks to this powerful partnership, the campaign generated an incremental impact of 25% on online and offline sales, and an incremental impact of 17% for e-commerce was observed on the conversion rate. Find out more about this success story here.
Numberly Also Selected Finalist
Numberly was also part of the I-COM Data Creativity Awards Official Selection thanks to our Predictive Visitor Scoring Algorithm, which helps achieve individual-level bidding in retargeting. With a model based on behavioural science data, the algorithm developed by our teams allows for a better understanding of consumer behaviour and engagement, and therefore increases the precision of targeting strategies elaborated by brands.