Numberly and Rémy Cointreau’s LOUIS XIII Cognac received the Silver Award in the New Experiences category for the LOUIS XIII Mysteries experience, an enigmatic and immersive game device for a unique digital experience.
This operation took the form of an innovative game platform, a first for the brand to offer a unique digital experience, reserved for the US market to qualify the base and recruit new customers. Users discovered a unique and enigmatic visual setting through the integration of 3D and 360° elements. Players could solve 13 enigmas by finding codes on the platform, the LOUIS XIII Cognac website, emails or social networks. A true cross-channel strategy.
The LOUIS XIII Mysteries digital experience was a great success in the US market and exceeded expectations by generating a long exposure to the brand as users stayed on the experience for an average of 19 minutes.
You can discover the entire success story here.