Retail Media & Clean Room Management

Numberly as trusted third party for data partnerships between brands and retailers

Our agency helps brands and retailers work together to meet a number of objectives:

Understand brand consumer behavior and identify marketing opportunities thanks to quantitative studies based on retailer data
Identify targets to be addressed: active brand customers, inactive brand customers, buyers of products in the category or complementary products
Optimize the combination of marketing channels (online and offline): email, social, programmatic (video, audio, display), mailing portals, coupons, SMS…
Measure the incremental impact of campaigns through experimental test protocoles
Leverage the most recent breakthroughs of people based marketing.

Analyze retailer data and cross-analyze it with brand data

Build omnichannel test protocols to activate customer segments by optimizing incrementality

Analyze incremental results generated by the campaigns and identify optimal combinations (channel, frequency, promotion, personalization)

We analyze and activate retailer data for brands, ensuring the protection of customers' personal data

Our statistical and datascience teams leverage data according to your business objectives

We activate the most relevant marketing channels according to your campaign objectives, by optimizing the incremental results

Analyze customer behavior in the retailer database: purchase frequency, average order, etc. Identify audiences to target

Onboarding email addresses to identify the right cookies

Set up omni channel campaigns

Measure incremental conversions on the retailer's side, both online and offline