CRM Strategy & Lifecycles

Strategic support that can be easily activated to achieve your business objectives

Our agency assists you in building or optimizing prospect and customer paths to meet your various objectives: act on brand preference, generate engagement, maximize conversion and ROI

  • Design an omnichannel contact strategy to build a qualified database with a high conversion potential across all contact points
  • Ideation of new paths based on workshops inspired by design thinking
  • Approach fed by monitoring, benchmarks and innovations
  • Operationalize your segmentation according to the most discriminating data to address your different segments/personas in a relevant way
  • Define the most relevant content for each contact point, based on the available data to personalize the message

Strategy and contents

Inventory of your CRM programs, definition of omnichannel relational strategies, design of personalized content for real incrementality

A martech expertise

Our tech and data expertise is at the service of marketing performance by identifying opportunities for innovation and automation

Controlled marketing pressure

Optimal and personalized contact frequency to maximize customer engagement

The added value of our agency

A "Think & Do" approach

Our strategic vision is fed by our technical and operational know-how, which guarantees concrete and easily actionable recommendations

An incremental impact

Relevant recommendations that engage your consumers, with response and conversion KPIs well above the market average

An approach nourished by our academic commitment

A DNA of transmission strongly anchored in our teams, with continuous training, and interventions in schools and companies (+ 120h per year)

Let's keep