Digital advertising, an ecosystem in constant evolution
Digital advertising is now mainly bought programmatically, i.e. automatically through a real-time bidding system. We have built our entire media expertise on this buying method since 2010.
- We have been working in collaboration with the market’s leading buying platforms since 2010 and are proud to be one of the most important buyers in the programmatic market today.
- In order to leverage the best of the ecosystem, we work closely with the buying platforms to integrate raw data. This allows us to further optimize and learn from our team of media traders and data analysts
- Our data scientists capitalize on this data to develop custom algorithms: contextual, predictive, scoring…
Activation of the main purchasing platforms (DSP)
Connected TV, Video, Audio, Native, Display, DOOH...
The added value of our agency
Independent trading desk
Recognized quantitative expertise
Leveraging Machine Learning
So, what does this mean?
You are accompanied directly by a team of activation experts to simplify daily exchanges and offer you the most relevant recommendations
Our team of data analysts study the performance of your campaigns to go deeper into the lessons and optimizations
We are continuously innovating on the use of available data to deploy customized algorithms.
Our technical project managers ensure that all available tools are used to the maximum to maximize our chances of success: tracking, troubleshooting, trafficking...