In 2017, Baccarat implemented a CDP (Customer Data Platform) with Numberly in 4 key markets: The United States, France, The United Kingdom and Japan.
Thanks to this CDP, Baccarat was able to centralise all the data collected, both PII or non-PII, and in particular to reconcile off and online data.
This allowed us:
- To identify and optimise the targeting strategies for the different audiences
- To precisely measure the profitability of investments in the various campaigns
- To personalise retargeting campaigns
Numberly set up media activations throughout the year, and had key moments which were defined according to local specificities on the different RTB channels, Facebook, Instagram and Pinterest.
Numberly made the most of each platform to meet Baccarat’s business objectives by activating the most relevant innovative formats at the right time, especially on social networks.
Dynamic retargeting campaigns personalised according to the browsing path of Internet users on the brand’s e-commerce site were set up as a red thread on Facebook and Instagram, in order to meet a sales objective in the USA.
One-off campaigns were also launched during commercial highlights to generate traffic to the new Baccarat bars by leveraging the canvas format.