For the back-to-school season, Sofinco launched an exceptional offer of 10,000 personal loans at a rate of 0.4% and also a relay of exclusive partner offers (Rental with Purchase Option, payment in installments, etc.).
The Les Jours énormes campaign was available on multiple offline media (posters, mailings, television, etc.) as well as online (email, programmatic display, social networks, etc.) while respecting the graphic guidelines which convey the image of both Sofinco and its partner brands.
The campaign was further promoted by influencers on social networks, who were seeking new targets linked with their community and, therefore, were able to increase the reach of the campaign.
The CACF teams (marketing, offer, credit, risk, design, partnership…) came together to make this first Les jours énormes campaign a success, both for the Sofinco brand and for its loyal partners.
The power of Les jours énormes is characterised by the richness of the media activated and the quality of the profiles recruited following the campaign: a cross-channel campaign!
The poster campaign (more than 9,000 posters throughout the country) on various mediums (4/3, bus shelters, digital displays) were a real drive-to-store for the co-branded partners involved with Sofinco. The location choice was crucial: the objective was to select places in close proximity to the stores in order to optimize conversion.