Numberly advised Léon de B. to set up a kiwapp® application: a playful and 100% winning game, available in restaurants.
Digital expert in retail since 2011 and part of Numberly since 2016, the kiwapp® solution is a tool that creates and deploys user friendly digital services in shops, agencies, and restaurants (…) to improve client experience.
Numberly set up a global strategy for Léon de B. from data collection in restaurants through kiwapp® to loyalty actions thanks to the integration of customer data into the CRM database.
This project answers to a double objective:
- For the customers: an innovative experience in restaurants and a gift after each visit: a rewarding loyalty.
- For Léon de B.: a better knowledge of its clients.
A game in 5 steps plus a confirmation email or SMS sent. The game is available on tablet and it is shown to the customers when they pay the bill.
1) Introduction to the 100% winning game.
2) Activation of the one-armed bandit and viewing of all the possible gifts to win: a Leon menu, a plate of mussels “à la marinière”, a “fish&frites”, a Léon beer, an “Ile Flamande” dessert, a gourmet coffee…
3) Gift displayed, available for a next visit thanks to a unique code.
4) Subscription form where the player fills in all his details: First Name, Last Name, Email and/or Mobile Number.
5) Confirmation page personalized with the chosen channel (email or SMS) with a trigger email or SMS sent with the unique code.