Discover the 2020/2021 white paper from the Center for Customer Management!

The C*CM white paper 2020/2021 is available!

Download the C*CM white paper 2020/2021!

C*CM White Paper 2020/2021

Client Strategy Research: Ideas to Discover

For the 3rd year, the Center for Customer Management (C*CM), which brings together 14 French academics from various backgrounds and partner companies, is publishing a white paper which summarizes 12 articles from academic research in management. The objective is to summarize the contributions of scientific articles likely to be of interest to professionals as they lead to concrete answers and practical recommendations.

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