CLIENT SUCCESS STORY
Leveraging CDP based use cases and modeling incremental revenue generation for Priority making in CDP roll out
Our work for Pernod Ricard
Trigger
- Leading actor in the wine and spirits industry operating around the world.
- With a variety of brands and markets, the group wishes to develop global digital frameworks to replicate and scale best-in-class strategies.
- Question/Challenge: Customer Data Platforms sounds like a great way to collect, analyze and activate 1st party data with a consumer-centric vision. Before adopting a CDP, how to ensure markets have the right level of data maturity and will deliver a positive ROI?
Action
INSPIRING VISION
Return on investment comes from implementing the right use cases that will deliver incremental business, not possible previously without a CDP.
Return on investment comes from implementing the right use cases that will deliver incremental business, not possible previously without a CDP.
ACTION PLAN
Defining all use cases to implement with a CDP, in line with business objective for each market.
Assessing potential of incremental growth for each use case based on historical data.
Creating a sophisticated model to estimate incremental revenue for each use case according to initial data assets.
Defining data prerequisites before adopting a CDP.
Defining all use cases to implement with a CDP, in line with business objective for each market.
Assessing potential of incremental growth for each use case based on historical data.
Creating a sophisticated model to estimate incremental revenue for each use case according to initial data assets.
Defining data prerequisites before adopting a CDP.
Deliverable
- Incremental revenue and ROI modeling.
- Identification of top use cases delivering value.
- Incremental revenue and ROI modeling.
- Identification of top use cases delivering value.
Impact
9
markets run the Framework.
2
markets have identified potential of incremental business -> on the road to adopting a CDP.
3
markets have already adopted the CDP and will continue using the Framework as a guideline.
