From E-Commerce to CRM: The challenges ahead for Luxury in 2021

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Welcome to this webinar!

For this Roundtable webinar, Erwan Rambourg (Author of Future Luxe), Sandrine Crener (Harvard Business School), Grégory Boutté (Chief Client and Digital Officer at Kering) and Daniela Riccardi (CEO of Moleskine) will discuss the recent developments
and future challenges of the luxury industry.

These include the explosion of E-Commerce, the increasing role of personalisation in Luxury CRM,
and the premiumisation trend that we can observe in many industries.

If the screen seems pixelated to you, you can try to increase the viewing quality using the ⚙️ button at the bottom of the player (1080p recommended if your connection allows it).

This crisis is a chance for a reset: in terms of CRM, in terms of diversity and inclusion, of rethinking the set-up and not developing the brand in an ivory tower.

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'Quand les chercheurs parlent aux marketers !'

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