How do you manage to beat a new and very intense competition, within a specific regulatory framework, without getting bogged down in the construction of data models that often fail to be properly exploited, either online or offline?
In order to continue to benefit from the trust and loyalty of their customers, financial services players are faced with the challenge of making a successful digital transition while maintaining the security and confidentiality that are at the heart of their customers’ expectations.
In this era of RGPD and KYC and AML bonds, the challenge for banks is to ensure data protection while offering relevant and personalised customer paths.
It is the precise execution of media and CRM campaigns that makes all the difference.
This is precisely where our agency’s expertise lies, and why we have been able to support large and small financial institutions.