The first challenge is to collect the data and qualify it in a context where transactions are mainly carried out in a physical distribution network, sometimes even through third party distributors. Omnichannel data collection, backed by appropriate reconciliation tools, provides an enriched view of a prospect or customer’s interactions with the brand and enables to address them accurately. Context and message are thus orchestrated with relevance and finesse at the heart of the brand’s PRM and CRM strategy.
Discover our expertise
Discover how we help our partners in the luxury sector to meet these challenges with Charlotte Moreau, a specialist of this sector.