Overview of all the collected data inside the Customer Data Platform. Access to relevant KPIs to give a full transparency: volume, data source, match rates and customer insights
Numberly Martech Platform
Datalively
Activate specific audiences in programmatic display and on social media
Easy management of segments created. Distribute, pause and monitor to optimise your activations in-flight
Global omnichannel vision of campaigns performance and KPIs on the whole funnel of conversion
Features
Segment creation & management
Creation of segments of cookies, email or client ID
Real-time simulation of segment’s volume
Monitoring and storage of daily volume per segment
Volume distribution per device
Connection and distribution to all activation platforms (Xandr (ex. Appnexus), Google DV360, Facebook, Mediamath, TheTradeDesk, Adobe Campaign, Salesforce Marketing Cloud…)
Segment’s personalisation management
Campaign performance
Daily performance monitoring of omnichannel campaigns
Performance details per channel of activation
Several attribution models
Volume distribution per device
Results export on .csv file
CDP management
Global vision of data available in the Customer Data Platform with customer insights
Monitoring of tag calls per data source
Monitoring of volume of cookies collected per site
Monitoring of in and out data flows
Shall we